Danna Shapiro is a NYC-based independent consultant, providing strategic marketing communication services with a focus on luxury brands.
Her experience encompasses nearly a decade with Kobrand Wines & Spirits, a luxury importer, marketer and distributor working on key brands such as Maison Louis Jadot, Champagne Taittinger and Sassicaia. At Kobrand she held multiple positions in the public relations and brand management teams, before heading up the company-wide special events program.
After starting her own consultancy, her expertise led to work with a wide range of clients, including publishers and associations helping them build and grow signature events. An expert in audience development, driving curated attendees for a wide range of special events.
A dual passion for wine and sustainability is a driving force. Extensive study of the world of wine has led to credentials from the Wine & Spirits Education Trust - DipWSET and a partial pass in the Masters of Wine program.
Launched in 2022, The Full S.I.P. (Sustainable Industry Practices) is a weekly newsletter round-up of key headlines in the wine and spirits sustainability world. The newsletter is part passion project, part self education of how the alcohol beverage business can be a best-in-class sustainable industry.
“Danna has been an invaluable communications partner for SHARE A SPLASH wine co. Her strategic guidance has been instrumental in our viability, particularly during product launches as well as elevating our company and brands through various initiatives. Danna is not only exceptionally talented and well-connected but also a pleasure to work with. Her professionalism, responsiveness, and insightful advice have been essential for me and my team. ”
““One of the most impactful decisions we ever made for our business was to work with Danna on our marketing strategy. As a small winery, we were finding it difficult to differentiate ourselves in an increasingly competitive market. Danna helped us develop our brand positioning, communications strategy, opportunities for growth and delivered a workable roadmap for the future. She brings not only decades of experience, but also a commitment and focus to our project that brought excitement and energy to our brand. Plus, she is a lot of fun to work with! Just one year in, we’ve already realized an lift in sales and increased engagement.”
“Danna has been our go to event marketing and audience development partner for over 10 years. Innovative, dynamic, and knowledgeable, she’s always willing to jump in and find the best way to engage a new target audience and comes up with the most creative solutions to reach them. ”
services
Extensive expertise crafting relationships, envisioning and executing long and short term strategies, supporting national sales programs, nurturing media relationships, gaining brand exposure to targeted audiences and getting influencer's attention. Knowledge and passion for sustainability - guiding clients to be transparent above all else in their communication. Digital and traditional marketing savvy combined with superior knowledge of the wine, lifestyle and culinary world.
Strategic Marketing – guiding growth plans for now and the future
Brand Positioning – creating a brand platform and vision for your brand
Event Planning & Marketing – from conception to recap
Audience Development - building the right audience, driving engagement
Email Marketing – building campaigns, analyze results, and continually improve campaigns
Public Relations – building word of mouth through all media and online communities
Social Media – strategy, implementation and maintenance
Content Strategy - building a content strategy to meet business goals
Partnership Development - research, negotiation, management
Market Research – understanding and interpreting the competitive landscape